Consultations in maternity hospitals
This Project of counseling mothers in maternity hospitals (BTL-project with a permanent promotional staff) started in 2007 under the brand of TEDDY-club. The Project created the opportunity for agency clients of individual interviews with each mother.
The promoters-consultants of TEDDY-club deliver a gift set; they build communication with women in labor according to the principle of “equal to equal”. The basic idea of the Project is that women who already have experience of motherhood work as consultants in it. They have been trained and certified in our company (Ministry of Health of Ukraine standardized training). And now they are advising young mothers in maternity hospitals.
Subject of consultations on the draft: tips childcare, breastfeeding and family planning.
Employee of TEDDY-club during the consultation presents partners’ inserts (samples, catalogs, cards, gifts, printed promotional products). The set is given as a gift from TEDDY-club, Ministry of Health of Ukraine and client companies of the Project. Gift set consists of a booklet “Our first year” and packed in polypropylene promotional materials of our clients.
Set presenting is held in house of rooming of mother and newborn baby.
- Project geography – 16 big cities of Ukraine.
- Number of contacts per year – 11 000 +;
- During the interviews employees collect data on family, this is recorded in electronic form.
Optional inserts in the gift set:
- Trial product samples;
- Brochures, catalogs, leaflets;
- Discount coupons / discount cards / return forms;
- Special gifts aimed at creating customer loyalty.