Parents of Newborn
Sampling project in maternity hospitals of Ukraine.
The algorithm: a personal gift for a new mother on the 2-3 days after her baby’s birth. Samples are distributed with the help of nursing staff. The mom fills a questionnaire which confirms the fact of the issuance of a gift. The electronic database is created on the processed questionnaires. Further it can be used by partners of a project to communicate with mothers.
Questionnaires are used also as a part of controlling the medical staff.
Sampling project in maternity hospitals provides equal partnership for several noncompetitive brands.
Coverage – 80-85% of fertility in maternity hospitals.
Geography – 17 cities (can be expanded by the wish of a partner to 28 cities).
Number of contacts – from 10 500 per month.