newbornParents of Newborn



Sampling project in maternity hospitals of Ukraine. 


The algorithm: a personal gift for a new mother on the 2-3 days after her baby’s birth. Samples are distributed with the help of nursing staff. The mom fills a questionnaire which confirms the fact of the issuance of a gift. The electronic database is created on the processed questionnaires. Further it can be used by partners of a project to communicate with mothers. 


Questionnaires are used also as a part of controlling the medical staff. 


Sampling project in maternity hospitals provides equal partnership for several noncompetitive brands. 


Coverage – 80-85% of fertility in maternity hospitals. 


Geography – 17 cities (can be expanded by the wish of a partner to 28 cities). 


Number of contacts – from 10 500 per month.


About us
TEDDY GROUP is a Ukrainian based company which operates in the market since 2005. Business portfolio includes: communication agency TEDDY GROUP; National informational project TEDDY-club (Ukraine & Russia); publishing house
Awards and references
effie awards 2013johnsonbayer_letter